Synonymous with unparalleled natural beauty and elegant, old-world luxury and charm, famed Pebble Beach, on Northern California's Monterey Peninsula, once again takes center stage for what is arguably the region's most notable event — the renowned AT&T Pebble Beach Pro-Am. With its rich history and breathtaking setting, celebrity-filled roster, and designation as a PGA Tour Signature Event for the second consecutive year, the 2025 event, running from January 27 to February 2, 2025, is poised for another memorable turn in the tournament's illustrious history. A sought-after ticket for locals and visitors, here's a primer of what we know before the opening tee shots, including what makes this tournament such a memorable experience.
The History of the AT&T Pebble Beach Pro-Am
Founded by entertainer Bing Crosby in 1937 as the "Crosby Clambake" and played in Rancho Santa Fe, the Pro-Am's original iteration ran for six years before the tournament was suspended due to World War II. Revived half a decade later as the Bing Crosby Pro-Am at venerable Pebble Beach Golf Links, the tournament soon evolved into one of the most iconic events in professional golf. Combining competitive play with celebrity charm, the tournament began as a way for Crosby and his Hollywood friends to enjoy their love of golf while supporting charitable causes. Over the years, it has attracted golf legends like Jack Nicklaus, Tom Watson, Tiger Woods, and Phil Mickelson, as well as celebrities, professional athletes, and business tycoons.
Of course, celebrities, high-profile athletes, and individuals from other walks of life often prove the biggest draw at Pebble Beach. The most notable past participants include Presidents George H.W. Bush and Donald Trump, The Great One Wayne Gretzky, transcendent baseballers Joe DiMaggio and Willie Mays, and legendary NFL quarterbacks Tom Brady and Peyton Manning. Actors and musicians to grace the fairways of Pebble Beach with their star power include Clint Eastwood (a Carmel local), Bob Hope, Bill Murray, Kevin Costner, Sean Connery, Frank Sinatra, and Justin Timberlake.
Today, the AT&T Pebble Beach Pro-Am continues that tradition, with 80 professional golfers, 80 amateurs, and countless spectators combining for a unique blend of serious competition and lighthearted fun.
The 2025 Event: What to Expect
The 2025 AT&T Pebble Beach Pro-Am is scheduled for January 30 to February 2, 2025, with attendees enjoying a full week of golf, entertainment, and social events. For the second straight year, the tournament will play as a PGA TOUR Signature Event, raising its status further on the PGA Tour pecking order and promising a field of the game's top golfers. Current commitments include defending champion Wyndham Clark, Rickie Fowler, Viktor Hovland, Hideki Matsuyama, Rory McIlroy, Collin Morikawa, Scottie Scheffler, and Jordan Spieth.
The tournament spans two of Monterey Peninsula's legendary courses: Pebble Beach Golf Links and Spyglass Hill Golf Course. Each course offers unique challenges for the players and a visual feast for anyone setting foot on their hallowed grounds.
The 2025 tournament format has been modified from past years to accommodate its status as a no-cut PGA TOUR Signature Event. The professionals take center stage, playing all four days of the competition, with a winner crowned in the late afternoon of February 2. The Pro-Am competition will play out over the tournament's first two days, with each professional golfer paired with an amateur partner competing as teams on Pebble Beach Golf Links and Spyglass Hill.
Spectator Experience
Attending the AT&T Pebble Beach Pro-Am is about much more than just golf—it's about soaking in the incredible atmosphere of Pebble Beach and the surrounding Monterey Peninsula. Here are a few highlights of what spectators can look forward to in 2025:
Unparalleled Scenery
The two courses featured in the tournament showcase some of the most breathtaking coastal views in the world. Pebble Beach Golf Links, in particular, is renowned for its dramatic seaside cliffs, iconic holes, and panoramic ocean vistas, elements that secure its place among the world's top golf courses.
Fan-Friendly Environment
The AT&T Pebble Beach Pro-Am is known for its laid-back and welcoming atmosphere. Whether you're a serious golf fan or just here for the social experience, there's something for everyone. The tournament features designated viewing areas, on-course dining options, and hospitality tents where you can relax and enjoy the action.
When you're not on the course, visitors should take time to explore the natural beauty and attractions of the Monterey Peninsula. The nearby town of Carmel-by-the-Sea is famous for its charming shops, art galleries, and restaurants, while the Monterey Bay Aquarium and the scenic 17-Mile Drive are must-see destinations.
Charitable Impact
Since its inception, the tournament has focused on giving back to the community. The event, supported by the Monterey Peninsula Foundation, has raised over $200 million for local charities, including education programs, health initiatives, and social services. Attending the Pro-Am is not just about enjoying world-class golf—it's also an opportunity to support meaningful causes.
Schedule
Here's a breakdown of what to expect during tournament week:
Practice Rounds (Monday–Wednesday):
The early days of the week offer fans a chance to watch players during their practice rounds. These days are more relaxed and provide excellent opportunities for autographs and photos.
Tournament Play on Thursday and Friday:
The competitive rounds begin, with players rotating through the Pebble Beach and Spyglass Hill courses over the first two days. Each day offers unique vantage points and experiences depending on the course.
Saturday Moving Day and Sunday's Final Round:
The final two rounds take place at Pebble Beach Golf Links, with some of the game's top professionals battling the elements and each other for the championship. With no cut at this year's event, spectators will have the opportunity to witness play from every professional in the field.
Ready to Explore More of Pebble Beach and Carmel Real Estate
The 2025 AT&T Pebble Beach Pro-Am promises to be an unforgettable experience, whether you're a lifelong golf fan or someone simply looking to enjoy the vibrant energy of Pebble Beach. With its unique blend of competition, celebrity charm, and breathtaking scenery, this event embodies everything that makes the Monterey Peninsula a desirable place to visit—and call home. For visitors in attendance and considering a move or locals seeking to upgrade their current Monterey Peninsula lifestyle, contact Katy Harrison today to begin your real estate journey.